Hebrew SeniorLife
Digital Content Manager | Jan. 18 - Aug. 18
Increased daily web traffic by 12% to HebrewSeniorLife.org through targeted digital marketing strategies and content optimization.
Boosted social media following by 8% across six Hebrew SeniorLife locations by overhauling and optimizing the social media strategy.
Captured high-quality photos and videos at events to support marketing initiatives and enhance visual storytelling for campaigns.
Wrote SEO-optimized blog content, increasing organic search visibility and driving traffic to the site.
Managed a $10K Google Ads Grant, consistently maintaining a click-through rate of 5%+ across all campaigns.
Blog Content
I wrote several SEO-focused blog posts as part of Hebrew SeniorLife's Content Marketing Strategy. The two examples below focused on caring for those with Alzheimer's or dementia. Hebrew SeniorLife is well known for its memory care services.
Social Media
As the social media manager, I tried to identify stories that showed how Hebrew SeniorLife was a fantastic place to live and work. This content was not only aligned with our organizational goals but also performed well on social.
