Connecticut House Democrats
Social Media Manager | Mar. 16 - Jan. 18
Led the digital strategy for the House Democratic Caucus, coordinating campaigns across platforms to drive engagement and visibility for all members.
Increased the Facebook audience by 71%+ for all 79 members of the House Democratic Caucus through targeted content and community-building initiatives.
Expanded Twitter following by 168% and Instagram following by 149% through strategic social media campaigns.
Designed direct mail flyers, effectively communicating key messages and engaging constituents.
Wrote homepage content for housedems.ct.gov, ensuring alignment with legislative goals.
Captured photos and videos of representatives at events, enhancing social media content.
Engaged ~80K constituents by designing and executing targeted email marketing campaigns via MailChimp, increasing open rates and constituent engagement.
Graphic Design
I often posted positive news stories about Connecticut's economy on our social media pages. However, I noticed that the stories performed better when paired with a graphic. I began making these "quote graphics" to draw more attention to our shared news stories.
Video Production
Video content performed best on social media, so I often created videos like the one below to highlight our representative's work.
Content Marketing
I wrote several articles for our website about the impact of the legislation the House Democratic Caucus supported.
Photography
As a photographer, I traveled throughout Connecticut to capture photos of legislators at events.
