Capitol Region Education Council

Coordinator of Marketing & Advertising | Aug. 18 - Feb. 21

  • Developed a digital advertising plan for the University of Hartford’s Montessori Education Program, driving a 5x increase in daily web traffic and applications.

  • Boosted educational workshop revenue by 33% by marketing nearly 200 annual events, leading to an 88% increase in workshop attendance.

  • Designed and sent 20-30 targeted emails per month, achieving an average open rate of 32% and a click-through rate of 5.7%, significantly outperforming industry averages.

  • Guided the installation of Microsoft Dynamics CRM, improving the tracking of sales metrics and streamlining customer relationship management.

  • Generated $250K in revenue by creating targeted marketing campaigns for three new education technology products and CREC’s Cooperative Purchasing Marketplace.

  • Managed the reorganization of CREC's website, overseeing project timelines, design, and content updates to improve user experience and functionality.

  • Created marketing materials, including flyers, brochures, and booklets, to effectively promote CREC’s events, products, and services.

Montessori Training Center Northeast Ads

A version of this video ran as an ad on Facebook, Instagram, YouTube, Snapchat, and TikTok. I built the campaigns and refined our targeting and budget which led to a 5x increase in daily web traffic and a 5x increase in applications.

Social Posts

A few examples of social media posts I created which helped boost CREC's workshop revenue by 33%.

Animation

I created this animated video, which was used as a LinkedIn advertisement targeting Science Curriculum Directors. I wrote the script and animated the video using a mix of Adobe Animate, Premiere Pro, and After Effects. My coworker performed the voice-over.

Graphic Design

I wrote and designed various print materials using Adobe InDesign that were distributed in direct mail campaigns and handed out at conferences.

Email Marketing

CREC mainly advertised its workshops, products, and services through email marketing. During my time there, I developed a data-driven strategy that reduced unsubscribes and increased attendance at CREC's professional development events by 88%.

Web Content

For each of these websites, I wrote copy, created photo or video content, and assisted with the design.